Article
Customer Churn Prediction
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Abstract
With the rapid advancement of digital systems and related information technologies, there is a growing tendency in the global economy to develop digital CRM systems. This research uses a real -world study to predict customer churn and recommends the use of PyCaret to improve a customer churn prediction model. Unlike most studies, this work seeks to employ PyCaret Toolkit, an open source machine learning library designed to make executing typical activities in a machine learning project simple. As a result, a client cluster with a higher risk of fraud has been identified.
Keywords
Churn, PyCaret, CRM
Citation
Geetha, K., Tomar, P., & Jain, A. (2022). Customer churn prediction. Turkish Journal of Computer and Mathematics Education, 13(2), 944–948.
K. Geetha, P. Tomar and A. Jain, “Customer churn prediction,” Turkish Journal of Computer and Mathematics Education, vol. 13, no. 2, pp. 944–948, 2022.
Geetha K, Tomar P, Jain A. Customer churn prediction. Turkish Journal of Computer and Mathematics Education. 2022;13(2):944–948.
Geetha, K., Tomar, P. and Jain, A. (2022), ‘Customer churn prediction’, Turkish Journal of Computer and Mathematics Education, 13(2), pp. 944–948.
Geetha, K., et al. “Customer Churn Prediction.” Turkish Journal of Computer and Mathematics Education, vol. 13, no. 2, 2022, pp. 944–948.
Geetha, K., Prachi Tomar, and Anisha Jain. “Customer Churn Prediction.” Turkish Journal of Computer and Mathematics Education 13, no. 2 (2022): 944–948.
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Published by: Engineering Journals


