Turkish Journal of Computer and Mathematics Education
Journal license

Journal

Turkish Journal of Computer and Mathematics Education


Volume
& Issue

Volume 9, Issue 1


Published
on


Pages

519-530


DOI

Article

An examination of the possibilities and issues in the rural market

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Authors

Himanshu Kargeti* Affiliation:
School of Management Studies, Graphic Era Hill University, Dehradun Uttarakhand India 248002


Abstract

Because of its scope and large customer base, the Indian rural sector presents both domestic and international advertisers with numerous chances. Agriculture and the rural market are also, directly and indirectly, important to the Indian economy. Due to the overall expansion of the Indian economy and the consequent rise in the buying power of rural Indian households, rural marketplaces in India have recently assumed a significant role. The green movement and better infrastructure for rural residents are further reasons why a significant portion of industrialized and manufactured products are being consumed in rural areas. Marketing strategy has become a unique marketing method in this situation (Verma, 2013)


Keywords

Rural sector, India, Indian economy, buying power


Citation

Kargeti, H. (2018). An examination of the possibilities and issues in the rural market. Turkish Journal of Computer and Mathematics Education, 9(1), 519–530. https://doi.org/10.36893/TERCOMAT.2018.V09I01.519-530

Published by: Engineering Journals

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