In this paper, a stage scene modeling and virtual design method based on 3d Max 3D virtual is proposed in the vocal singing creative research. Combined with the Unity3D platform, the scene, characters, objects, photography, and lighting and other peripheral environments are constructed to provide a vivid, realistic and visualized virtual effect for the vocal singing creative stage. It was applied to actual performance programs and musicals, etc., to test the performance and functions of the system. The results show that the 2015 musical Alice’s Adventures in Wonderland, applying virtual reality and other technologies, won audience recognition. Compared with the other two technologies, the 3d Max method of this paper designed the virtual stage scene effect fidelity with an average value of up to 90%. In the choreography production of the Spring Festival gala, the average CPU usage rate is 48%, and it is also able to display the results in each link of the choreography production to achieve the optimization of the production process.