Guzheng music culture is an important part of Chinese traditional culture, and Guzheng as one of the representatives of Chinese traditional Musical Instruments, it carries thousands of years of national music culture, with its own strong expression and cultural heritage, for thousands of years to attract the general public love. The guzheng music culture has a history of three thousand years. Under the current digital environment, the inheritance and development of guzheng music culture are facing many difficulties. In order to promote the popularity of guzheng music culture today, it is of great significance to explore the strategy of building the digital communication platform of guzheng music culture for the inheritance and development of guzheng music culture. In order to popularize the guzheng music culture to the public, bring the digital platform into the inheritance of the traditional guzheng music culture, analyze the hierarchical structure and digital transformation means of the database, and build the publicity platform and digital module of the guzheng music culture on this basis. Based on the digital platform, from the perspective of user understanding and identification, combined with the thinking of “big data” proposed, the popularization path of guzheng music culture, in order to provide theoretical reference for the inheritance, development and protection of guzheng music culture, and provide reference for the promotion, inheritance and protection of other traditional Chinese culture.