In recent years, the cultural identity of rural society has been declining, which has brought certain influence to the current rural community governance. Based on the perspective of vernacular cultural identity, this paper briefly explains the significance and positive role of vernacular cultural identity on rural community governance, and takes the NC community in Wenzhou as a case study to sort out the status quo of vernacular cultural identity and rural community governance through questionnaire surveys, case analysis and other methods. Taking the vernacular cultural identity as the explanatory variable, combined with the effect of rural community governance in Wenzhou as the explanatory variable, the relevant factors affecting the effect of rural community governance are analyzed by constructing a multiple linear regression model. Based on the results of the empirical analysis of the NC community in Wenzhou City, three countermeasures and suggestions are put forward, including “promoting rural community governance in cultivating and practicing socialist core values, promoting the construction of the rural community governance system by fostering the cultural subjects, and improving the community public cultural services to enhance the effectiveness of rural community governance”.