Strategy analysis and optimization of SWOT matrix model in science and technology development

Small and medium-sized enterprises (SMEs) have problems such as talent disconnection and insufficient scientific innovation in the process of development. This study tries to construct a scientific and technological development strategy based on the SWOT matrix model to enhance the core competitiveness of SMEs. This paper elaborates on the theory of enterprise strategic management and the theory of core competitiveness. Based on this, it unfolds from the perspective of SWOT matrix model, assesses in depth the advantages, disadvantages, opportunities and existing threats of SMEs’ implementation of science and technology development strategies from multiple aspects, and proposes corresponding growth, offensive, reversal and defensive optimization development strategies. Help enterprises discard the outdated development strategy framework, seize opportunities, and escape the threat of danger. Construct a perfect model for the development of science and technology. In order to ensure the effectiveness of the strategy implementation, the application of the strategy for AB Enterprises was analyzed. During the years of implementing the S&T development strategy, AB Enterprise’s S&T development strategy implementation effectiveness score increased by about 1.5 times from 2015 to 2023, proving that the S&T development strategy is applicable to the enterprise and can contribute to its development. The number of employees with lower education below bachelor’s degree in the enterprise is gradually replacing those with higher education, which increases the enterprise’s scientific and technological innovation capacity accordingly. At the same time, the enterprise production cost is greatly reduced, but the rate of production of products is greatly increased, which verifies that science and technology is the first productive force, grasp the SWOT matrix model of science and technology development strategy is conducive to the development of the enterprise.