This paper utilizes human-computer interaction, digital projection, virtual reality and other technologies to digitally reproduce ceramic cultural symbols. Based on the user interaction experience design model, an interactive digital platform for reproducing ceramic cultural symbols has been built. A multiple linear regression model is used to analyze the effect of user interaction performance on the dissemination of ceramic culture, and the Kano model questionnaire survey classifies the users’ demand for the platform into four demand types: expectation, excitement, undifferentiated and basic. The ratings of the platform in the strategy layer, scope layer, structure layer, framework layer and performance layer are 4.48, 4.42, 4.43, 4.60 and 4.49 in order, and the satisfaction of the interactive experience provided by the system in this paper is increased by 12.74%~36.72% compared with that of the traditional way. The “interactivity” of the platform has the best effect on the dissemination of ceramic culture, and the dissemination effect is enhanced by 0.294% when it is increased by one unit.In conclusion, the digital reproduction technology provides new perspectives and paths for the inheritance and development of ceramic culture, which is conducive to the improvement of the attractiveness and influence of rural culture.