Chinese rural ecotourism is of great significance to promote rural revitalization. As Chinese consumers’ requirements for rural ecotourism gradually increase, seeking the integration of regional characteristics of pastoral culture elements is the top priorities of Chinese rural ecotourism attractions. The creative design of pastoral culture is a breakthrough point in creating characteristic rural ecotourism attractions and truly developing China’s rural economy. Based on this, this paper sorts out the current situation of China’s rural ecotourism attractions, and puts forward feasible suggestions for the design and improvement of future pastoral culture creativity in China’s rural ecotourism.