College students continue to improve their consumption levels due to compassion or vanity, but it not only increases the financial burden of the family, but is also not conducive to their personal health. In order not to affect the mental health of college students, to solve the problem of mutual comparison consumption, this paper establishes differential equation models to describe this phenomenon, from qualitative and quantitative angles to interpret and predict the results of comparison consumption. The results show that the current consumption behaviour of college students also has a reasonable place for being unreasonable, mainly from college students’ own and living environment.