This article conducts a dynamic simulation on new agricultural product networks’ psychological selection based on the evolutionary game theory. Aiming at the characteristics of fresh agricultural products, the article analyses the dynamic evolution process of consumers’ strategic choice psychological state in the model. The research results show that the new agricultural products platform and the seller's strategic choice for the quality of the product are closely related to the output ratio of the input to the quality of the product. The users of fresh agricultural products are organically related through various network information behaviours, forming a networking group with a particular topological structure relationship.