Today, corresponding to the new wave of internationalisation and integration, education is also subject to rapid and innovative changes. Accordingly, detailed research is undertaken in the present study on innovative teaching strategies that can be developed, under the background of artificial intelligence, to familiarise college students with the ability to fluently express their ideas in English. The research shows that among the factors affecting the quality of English teaching, teachers’ teaching methods, English teaching environment and students’ independent learning ability account for high weightage, which are 54%, 31% and 11%, respectively. Through the model of college students’ English teaching innovation strategy, it can be seen that the teaching method, teaching environment and autonomous learning method are the most feasible methods that can be employed in crafting a students’ English teaching innovation strategy.