With the comprehensive development of informatization, digital consumption provides a market space for various consumer coupons. Taking the consumption voucher stimulus method of the Hangzhou Municipal Government as an example, the relevant departments issued a certain amount of electronic consumption vouchers to citizens within the city online, and at the same time tracking the subsequent consumption records to promote the sluggish market economy affected by the new crown epidemic. And stimulation. This article constructs a CDM model to assist in analyzing the joint equation of the economic impact of Hangzhou’s digital consumer coupons. The multiple effects of electronic consumer coupons on the market economy and society are discussed and analyzed. After research and discussion, this method can promote the sluggish consumer market in the context of the epidemic.