Applied Mathematics and Nonlinear Sciences
Journal license

Journal

Applied Mathematics and Nonlinear Sciences


Volume
& Issue

Volume 7, Issue 2


Published
on

June 6, 2023


Pages

273-282


DOI

Article

The Marketing of Cross-border E-commerce Enterprises in Foreign Trade Based on the Statistics of Mathematical Probability Theory

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Authors

Zhengya Guo Affiliation:
School of Business, Sias University, Xinzheng, Henan, 451150, China


Abstract

This article applies mathematical probability theory to statistical algorithms to conduct game analysis on the relevant marketing decisions of foreign trade cross-border e-commerce. We build a theoretical framework for the collaborative development of SMEs and cross-border e-commerce platforms. At the same time, build a trustworthy transaction margin mechanism for cross-border e-commerce transactions in a fuzzy market environment. The participation of the blockchain big data platform can promote the development of foreign trade cross-border e-commerce toward a more transparent and healthy partnership.


Keywords

Cross-border e-commerce, Probability theory statistics, Evolutionary game, Enterprise marketing, 91A80


Citation

Guo, Z. (2022). The marketing of cross-border e-commerce enterprises in foreign trade based on the statistics of mathematical probability theory. Applied Mathematics and Nonlinear Sciences, 7(2), 273–282. https://doi.org/10.2478/amns.2022.2.00009

Published by: Engineering Journals

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