The author proposes the use of 3D virtual VR technology in the ARCS model to understand the real and specific environment design of the ARCS model in 3D virtual art design, to check the application of 3D virtual VR technology in the design of the urban environment, the application is 3D virtual VR technology, - the construction of 3D urban model, exploring specific applications. Check out specific applications of 3D virtual VR technology in urban park art design, automotive ambient art design, and landscape ambient art design. Experiments have shown that 3D virtual VR technology can improve environmental design results with high user satisfaction and economic results in the construction industry.