Construction of Non-inherited Digital Platform based on PEST-SWOT Model

In order to protect non-genetic inheritance, this paper proposes the construction of digital platform for non-genetic inheritance based on PEST-SWOT model. Firstly, the classification of intangible Chinese heritage is summarized and the development of Jiaodong dough plastic intangible cultural heritage is summarized and analyzed by using SWOT and PEST analysis model. Finally, the strategy of digital protection and inheritance of Jiaodong dough plastic is constructed, and the digital information of Jiaodong dough plastic is collected and classified for data collection and archiving by using digital information technologies such as three-dimensional digital scanning of the Internet. To develop the information retrieval system of Jiaodong dough molding, establish the resource database of Jiaodong dough molding with complete, multiple and intuitive information, and record the whole picture of Jiaodong dough molding art in a real and systematic way. At the same time, convenient ways of inquiry exchange and utilization are provided to realize the digital preservation and sharing of Jiaodong dough plastic resources, so as to achieve the purpose of inheritance and dissemination of Jiaodong dough plastic art.