Cultural differences in sport have been studied according to the perspective of “culture of inter-normative differences”. Taking the promotion of traditional sports in tourism as an example, the aim is to strengthen the protection and development of athletes who do not know the culture and arts, and to provide theoretical advice to support the development of sports. It was found that the symbols of cultural spaces, sports and tourism products of ethno-cultural combination appeared in four areas: space-temporality, presence, openness and drama. National cultural and artistic leadership and tourism cooperation together are making a difference in the development of the “cultural zone”. Creating a cultural landscape that integrates national culture, sports culture, and tourism services in a unified and symbiotic way will promote the transition from the formation of social leadership trends to individual leadership knowledge and beliefs, and finally to the realization of social development. national sports culture. Those. The combination of national cultural sports and tourism products, and the construction of the epidemic cultural landscape is a process of digging up the traditional culture of a nation to the public and creating tourism products that tourists can use and experience. In this case, it is planned to create a cultural zone for the integration and symbiosis of ethnic culture, sports and tourism services.