To combat the negative impact of network information on college students and enhance ideological and political education for youth. This paper uses social networks as a new carrier of ideological and political education for youth and makes it more consistent with the practical needs of ideological and political education through the interactive influence factors of social networks. The dynamic relationship between elements in the network political communication process is examined through a network political communication model and the SEIJR communication mechanism. The results show that when the number of Renren users is 50, the number of information covered by the network political communication model is 2100, indicating that the superiority of ideological and political education can be further expanded through social networks and the efficacy of ideological and political education can be better utilized.