Based on the LISEREL model and the characteristics of ordered categorical variables, this paper establishes a structural equation model with ordered categorical variables to study the cultivation effect of e-commerce management talents under F2C mode. The measurement model and structural model are constructed using the content and cultivation effect of e-commerce management talent training and e-commerce sales performance, and the degrees of freedom of exogenous observation variables, endogenous observation variables and parameters in the model are estimated. Path analysis was utilized to determine the degree of influence of the F2C talent cultivation model on e-commerce management talent competency and management performance, as well as the effect size. The results show that all the dimensions of e-commerce talent competence under F2C talent cultivation mode are between 3.5 and 4.5, and the relationship between F2C talent cultivation mode on e-commerce talent sales performance is significant at the level of P-value 0.001, and the path coefficients of talent cultivation and sales performance are between 0.1-0.3, and that the F2C cultivation mode is beneficial for the enhancement of e-commerce managerial talent competence.