A coupling degree model based on rural construction and the rural tourism and culture industry is constructed by analyzing the relationship between the two. The scope of application of the coupling degree is studied, and the framework of the coordination process of the interaction between rural construction and the tourism and culture industry is delineated. The method of dimensionless processing is applied to deal with the raw data to ensure the correctness of model calculations and system analysis. By combining the coupling degree division standard, the rural tourism and culture industry’s coupling degree is divided. The index system of rural tourism culture is constructed according to the principle of the evaluation index system. By analyzing the coupling degree of rural infrastructure and tourism culture industry, relevant development strategies are proposed. The results show that the coupling degree interval corresponding to the transportation facilities from poor to good is (0.2, 0.52), and the coupling degree corresponding to the transportation facilities when they are good is 0.51. The coupling interval corresponding to the dietary conditions from poor to good is (0.27, 0.73).