In this paper, a digital education management information system (e-MIS) is constructed based on big data, which realizes the comprehensive processing of education administration and school management data. Through the fuzzy comprehensive evaluation model, the e-MIS system was evaluated and optimized. Then, the e-MIS system was practically applied to the fields of teaching effectiveness evaluation, teachers’ work assessment, scholarship evaluation and dormitory management. Finally, the significant impact of the e-MIS system on the enhancement aspects of new student enrollment education was empirically verified. The results show that the average score of freshmen’s school rules and discipline education is 4.35, learning culture education is 4.53, mental health education is 4.41, and life guidance education is 4.31, all of which are in the middle-upper level, as calculated by the e-EMIS evaluation model. This paper is a positive exploration of improving the efficiency of student education and management in local colleges and universities and promoting the overall development of students.