Based on the data mining technology under the concept of Internet + education, this paper determined the type of clustering adopted, the type of clustering variables is discussed, and the division method and hierarchical method of clustering are utilized to divide the educational management work of counselors into management ability, management attitude, and management method, and the teaching quality of teachers is divided into teaching content, teaching art, classroom management, classroom structure, and teaching effect. Educational management countermeasures are proposed for clustering results, and developmental countermeasures and action paths are proposed. The values of management attitude, ability, method, and effect are 0.607, 0.566, 0.5528, and 0.5768, respectively. The scores of students’ education and management work are all above 0.55, which is a moderate level. The four attribute values indicate that management attitude has a strong role in the educational management work of college counselors.