Applied Mathematics and Nonlinear Sciences
Journal license

Journal

Applied Mathematics and Nonlinear Sciences


Volume
& Issue

Volume 8, Issue 2


Published
on

October 30, 2023


Pages


DOI

Article

Optimization Model Construction of Online Public Opinion Dissemination Based on Behavioral Data Mining

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Authors

Sijia Yao Affiliation:
Hunan University of Information Technology, Changsha, Hunan, 410151, China.


Abstract

In this paper, we propose an optimization method based on behavioral data mining for the emergence of negative emotions in network public opinion in unexpected situations leading to problems that endanger social stability and use data mining to confirm the correspondence of the kNN algorithm. In the opinion propagation model, the radius of opinion radiation is assumed to use the network node density and distribution density as features of node exchange information. Then, the kNN algorithm is used to train the comment set for the analysis of user sentiment evolution of network opinion in the social network environment, and the web crawler technology is used to obtain the output interface data APIs of microblogs and WeChat, and the social media user comment data is used as the data for the empirical analysis of network opinion. snowNLP and kNN algorithms are used to analyze the sentiment score of network opinion and the sentiment score less than 0.5, i.e., the sentiment polarity. There were 15 days when the sentiment score tended to be negative and 65 days when the sentiment score was greater than 0.5, i.e., the sentiment polarity tended to be positive.


Keywords

Online public opinion, Behavioral data mining, kNN algorithm, Web crawler technology, Sentiment evolution, 97P33


Citation

Yao, S. (2023). Optimization model construction of online public opinion dissemination based on behavioral data mining. Applied Mathematics and Nonlinear Sciences, 8(2). https://doi.org/10.2478/amns.2023.2.00892

Published by: Engineering Journals

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