This paper focuses on the rural promotion of fruit and vegetable agricultural technology and proposes a network flow optimization model based on linear programming for the diffusion of fruit and vegetable agricultural technology. Based on the Bass model, it describes the process of natural growth of network users and the word-of-mouth effect among them. Fruit and vegetable agricultural technology diffusion in real social networks is fitted and predicted by the social network information dissemination model, and the network flow problem of fruit and vegetable agricultural technology promotion is optimized using linear programming equations. Based on this basis, the algorithm designed in this paper and the effect of rural promotion of fruit and vegetable agricultural technology are analyzed with relevant data. The results show that the coefficient of the variable of the number of promotion times in the behavior of agrotechnology promotion is 0.064, which has a significant positive effect on the evaluation of the rural promotion performance of fruit and vegetable agricultural technology, indicating that increasing the number of agricultural technology training and enriching the content of agricultural technology promotion will help to improve the evaluation of the rural promotion performance of fruit and vegetable agricultural technology by farmers. The network flow optimization model constructed in this paper can enable farmers to master more modern fruit and vegetable agricultural technology to meet the needs of modern production of fruit and vegetable agriculture so as to improve the level of local fruit and vegetable agricultural development.