This paper aims to explore the impact of virtual reality and contemporary visual design on non-traditional culture. In this paper, we use virtual reality technology to transform the semantics of visual design interaction, process the visual design into a sparse matrix, and score the eigenvalues in the matrix to form a propagation field screening process for complete automated analysis, a way to build a visual design platform. A questionnaire survey was used to investigate the impact of visual effects of virtualization of non-heritage culture and the current demand for modern virtual reality-based cultural experiences, and a structural equation approach was used to empirically prove the impact of virtualization of non-heritage culture on the sense of experience, on emotional and cognitive responses, emotional involvement, pleasure level and willingness to experience. Before the VR experience, people’s knowledge of NRM culture was about 60%, but after the experience, their knowledge of NRM culture reached more than 80%. For example, the knowledge of traditional skills of NRM culture was only 60%, but after the experience, the knowledge reached 90%; the satisfaction with the NRM culture experience also increased from 60% to 80%. The virtualization of NRM culture gives the experience good visual enjoyment and completes a magnificent transformation of the traditional cultural experience.