The use of rural cultural tourism product development strategy based on artificial intelligence technology

Based on artificial intelligence technology, this paper emphasizes user-centered tourism product development, focusing on the importance of meeting tourists’ core needs. The AI product development process is explained in detail, including the essential steps of intelligent image analysis and personalized recommendation. Tourist attractions are presented using image preprocessing algorithms, and intelligent image analysis is employed to analyze tourists’ interest preferences and create personalized image recommendations. Next, edge-aware intelligent visual guidance is employed to highlight cultural elements and target product development. Finally, the feasibility of the strategy for developing rural tourism products is confirmed. From January to December, the sales of tourism product development based on AI technology increased from 15,000 yuan to 38,200 yuan, which provides strong guidance for tourism operators.