This paper discusses the importance of integrating sports and education in colleges and its role in the overall development of students. The study first constructs a basic framework for sports education in colleges and universities, and then analyzes in depth the positive effects of the integration of sports and education on students’ character, temperament, as well as sports morality and will quality by setting up a regression analysis model and using statistical test methods. The study’s results showed that the integration of sport and education not only significantly enhanced students’ sports morality and will quality, but also significantly positively affected character and temperament building. This finding emphasizes the importance of strengthening the position of the physical education discipline in higher education to promote the holistic development of students. The results showed that the integration of physical education had a positive effect on character and temperament, Sig=0.000<0.01. And the integration of physical education and teaching significantly affected students’ sports morality and volitional qualities, p<0.05. The present study is conducive to enhancing the importance of school physical education in the education system and promoting students’ all-round development.