This paper divides the quality of tourist experience from the two aspects of tourists’ expectation and satisfaction and establishes a multiple regression model to analyze the quality of tourist experience with product involvement and perceived value as variables. The three factors of tourists’ experience quality: product service quality, environmental quality, and perceived value are proposed. Research hypotheses on the three dimensions of tourism destination loyalty and revisit intention are established. Combined with descriptive statistics, the correlation analysis between tourist experience quality and loyalty is carried out. The structural equation model is selected to construct the relationship model, carry out the validation factor analysis of the quality of tourist experience and the loyalty and revisit intention of tourist destinations, carry out the model estimation and adjust the fitness, and validate the structural model path. These tests showed that the dimensions of tourist experience quality, tourist loyalty, and intention to return were convergent and valid (0.924>0.6), and the average variance extracted (AVE) of these dimensions was 0.689>0.5, which was the same as the test standard. All paths can use the structural equation modeling test. That is, the quality of product and service, environmental quality, and perceived value of tourist destinations all affect tourists’ loyalty and willingness to return to tourist destinations.