A study on the morphological evolution of college students’ employment concepts in response to the digitalization context

In recent years, the government has attempted to address the issue of college student employment in relation to national harmony and stability. Against the backdrop of the current era, the study investigates the employment concepts of students at a comprehensive university, analyzing the evolution of these concepts based on survey data on college students’ employment and entrepreneurship status in recent years. Afterward, the study identifies the variables associated with the employment concept and direction, employs the multinomial logit model for regression analysis and average marginal effect analysis to investigate the factors influencing the employment concept, and subsequently develops effective countermeasures to foster the correct employment concept among college students. The main employment destinations of college students are graduate school (27.9%~37.7%), enterprise employment (26.5%~31.2%), public examination (8.5%~10.4%), and flexible employment (9.6%~18.6%). It reveals that the most valued employment factors among college students have shifted from career prospects to welfare treatment, with pragmatism and diversification emerging as key development trends in their employment concepts. Colleges and universities should accelerate the pace of vocationalization reform, strengthen students’ quality education, guide college students to correct their employment attitudes, and promote the formation of correct employment concepts among college students.