Under the guidance of the theory related to the KANO demand model, this paper constructs the user demand hierarchy of the digital display of intangible cultural heritage and carries out the division of functional demand item categories through classification experiments. A questionnaire survey was set up to evaluate the satisfaction of the virtual reality technology of intangible cultural heritage crafts, and 30 participants’ interactive behaviors were coded so as to analyze the data results and explore the relationship between digital display and interactive behaviors. The findings indicate that both social and gamified interaction are charismatic needs of users when it comes to the digital display of NRM. In the practical case of virtual technology combined with non-heritage skills, the satisfaction level of design, content, and other aspects exceeded 60%. Non-heritage digital displays have 115 more interactive behaviors than traditional display methods. The interactive experience of participants can be enhanced and their needs can be satisfied by the digital display of NRLs.