In this paper, Yancheng’s local culture is classified through literature research, expert interviews, and popular questionnaires. In the dialect matching of emoticons, the high-frequency text used by Yancheng people is used, and the dialect text ranking table measured by experts is combined to provide the main content for producing and designing emoticons. Based on the analysis model of Yancheng material culture and nonmaterial culture, the image design elements of Yancheng regional emojis with local and high cultural characteristics are extracted from Yancheng regional elements. The Design of emoticons that combine pictures and text emphasizes the expression of awareness, starting with modeling the theme image, color matching, scene props, and so on. The animation emoji industry benefits from this valuable feasibility strategy, and new vitality is added to the development of the animation industry in Yancheng.