This paper obtains design demand keywords from online review data of cultural and creative products and builds a framework of modern cultural and creative product design demand in the era of artificial intelligence by combining with consumption intention. Oriented to integrating traditional culture in the design of cultural and creative products, the graphic image processing technology is used to extract conventional cultural elements and optimize the pattern and image enhancement of cultural and creative products. Then the parametric technology is used to transform the design of traditional cultural symbols and elements. Setting satisfaction scores from five aspects: color, shape, material, function and cultural connotation, using satisfaction index to score the cultural and creative products of traditional culture, and carrying out the test of conventional cultural imagery conveyance of cultural and creative products, “artistic,” “full of representative significance The mean values of “artistic”, “representative” and “cultural value” are 4.573, 4.602, 4.518, and the P value is 0.000, which is significant, and the integration of the essential visual characteristics of the theme design of the cultural and creative products is effective. The works combined with the modern cultural and creative product design framework can highlight the traditional cultural qualities.