The orderly development of educational reform in colleges and universities has provided sustained impetus for the integration of excellent traditional culture and education. English education, as a crucial component of modern education, has also become a focal point for cultural integration. This study focuses on integrating excellent traditional Chinese culture into English teaching in colleges and universities as the research object, constructs a knowledge map using Citespace, and establishes a knowledge ontology model based on data analysis. Afterward, we established the overall structure and process of central computing tools and analyzed the keywords of excellent traditional Chinese culture for their application in English teaching. Upon analyzing the research on the integration of excellent traditional Chinese culture into English teaching in colleges and universities, we found that, as of the statistical cut-off date of 2020, 733 articles had been published in related research, with master and doctoral theses and core journals publishing the highest number of articles annually, at 89 and 15 respectively. We can divide the annual publication volume of related literature into three historical stages: the rapid development stage, the decline stage, and the steady development stage. The analysis of research hotspots and frontiers reveals that countermeasures (0.75), cultural integration (0.44), and innovative education (0.36) rank as the top three keywords in terms of centrality. The experiment concluded that the hot spots and frontiers of research on the integration of excellent traditional Chinese culture into English teaching in colleges and universities primarily focus on innovation and reform, as well as cultural integration. These areas will continue to influence relevant research in the field of English teaching for some time to come.