With the rapid advancement of information technology, the integration of digital twin technology into the higher education management framework has emerged as a critical challenge. This paper introduces an innovative mechanism leveraging digital twin technology to address key issues in higher education management. The mechanism incorporates a novel evaluation method that utilizes the benefits of fuzzy comprehensive evaluation over gray clustering to design the steps for fuzzy gray clustering. Subsequently, this study has successfully developed a higher education management evaluation model. M school has been chosen as the empirical study site to test the model concurrently. The findings indicate that in assessing the quality of higher education management, the distribution of weights across four primary indicators are as follows: evaluation and feedback (25.853%), teaching organization and design (25.125%), teaching content (24.873%), and teaching ability (24.149%). Notably, teaching organization, design, evaluation, and feedback collectively account for over 50% of the overall weights. Moreover, the implementation of digital twin technology resulted in a significant alteration in 70% of participant grades, with an observed increase in the proportions of A and B grades and a decrease in C and D grades.