Applied Mathematics and Nonlinear Sciences
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Journal

Applied Mathematics and Nonlinear Sciences


Volume
& Issue

Volume 9, Issue 1


Published
on

April 1, 2024


Pages


DOI

Article

Dilemma and Countermeasures of Antitrust Regulation in the Field of Internet Platform Economy

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Authors

Xiaoling Guo Affiliation:
School of Economics and Finance, Zhanjiang University of Science and Technology, Zhanjiang, Guangdong, 524088, China.


Abstract

This study addresses the issue of monopolies in the Internet platform economy by analyzing their causes and evaluating effective antitrust measures to maintain market fairness and encourage economic prosperity. Focusing on monopoly dynamics, including the network effect, capital influence, and market dominance, we apply evolutionary game theory and empirical analyses to devise a game theoretical model. This model helps simulate monopoly evolution and the potency of antitrust strategies. Our findings illustrate a direct correlation between monopoly growth and factors such as user base size, capital consolidation, and market control, with platforms frequently adopting monopolistic tactics for revenue maximization. Following antitrust regulatory actions, industry concentration shows a notable decrease, with metrics of total assets and net sales concentration dropping by 0.059 and 0.069, respectively. The study outlines critical regulatory strategies for enhancing market regulation, competition facilitation, and encouraging innovation. Effective antitrust enforcement is vital for optimizing market structures, spurring industry innovation, ensuring consumer welfare, and supporting the healthy progression of the Internet platform economy.


Keywords

Internet platform economy, Monopoly genesis, Antitrust regulation, Evolutionary game theory, 65Y04


Citation

Guo, X. (2024). Dilemma and countermeasures of antitrust regulation in the field of internet platform economy. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-0833

Published by: Engineering Journals

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