More and more modern technology is applied to traditional cultural and creative industries, which enhances the technicality and novelty of traditional cultural products, and the fusion of culture and modern technology profoundly changes people’s way of life and learning. This paper explores the Internet of Things (IoT) technology and the intelligent transformation process of cultural and creative products and constructs cultural and creative products that integrate intelligent voice series. Specifically, a speech recognition model is integrated into the design process of cultural and creative products, and the designed model is applied to the design of intelligent cultural and creative products by analyzing the Hidden Markov Model (HMM), proposing a solution to the shortcomings of the HMM model, and choosing to perform noise reduction of speech signals through the fixed beam algorithm. Based on the speech recognition model designed in this paper, an intelligent cultural and creative product with a speech recognition function is designed, taking the ‘owl wine container’ from the Shanxi Museum as an example. The regression equation of the audience’s satisfaction with the product is Y (satisfaction) = -0.000263 + 0.208X1 (practicality) + 0.265X2 (innovation) + 0.253X3 (culture) + 0.271X4 (interactivity) - 0.296X5 (fun). This paper’s intelligent cultural and creative products have a greater impact on satisfaction due to their innovativeness and interactive function.