Globalization paired with rapid technological advancements has transformed the landscape of the services trade, positioning digital transformation as a critical determinant of trade flows. This analysis delves into how digital transformation influences global services trade flows, establishing a model to examine the dynamics between exports and imports. Through empirical analysis using cross-country panel data, the study reveals a positive correlation between digitalization and the activities of exporting and importing services. Notably, the escalation in digitalization level markedly boosts exports in telecommunication, information technology, and other business sectors. Factoring in controls such as exchange rates and trade efficiency, the findings highlight digital transformation’s role in elevating the growth rate of global services trade exports by 5.82%, especially pronounced in telecommunication and information services sectors. The study advocates for enhanced investment in digital infrastructure and policy innovation to minimize trade barriers and optimize global services trade flows.