In recent years, with the continuous development of the tourism industry, changing the education model has become a fundamental problem that must be solved to cultivate the quality of professional talents, and the OBE education model has become the trend of higher education development. In this paper, the program design of tourism management mode based on OBE education is carried out in two aspects of personality characteristics cognition and personality learning resources, then constructs the learner characteristics model from several aspects of style similarity, behavioral similarity, learner influence relationship, and proposes the personality recommendation method based on deep learning after the selected experimental objects are experimental class and control class respectively, and through the analysis of the cognitive level of the students, learning style, interaction behavior characteristics were analyzed to verify the validity of the learning characteristic model and program design constructed in this paper. After the experiment, the average post-test score of the experimental group was 84.91, which is higher than the average post-test score of the C1 group, which is 83.63, indicating that the OBE education model based on the deep learning recommendation can improve the student’s learning performance.