Research and application of art design based on visual communication technology

This paper deeply discusses the art design based on visual communication technology, studies its application in modern art expression, and its influence and promotion on design aesthetics. The research starts from three aspects: the hierarchical needs of art design, the relationship between visual communication and art design expression and the integration path of art design and visual communication. Through the hierarchical analysis of art design expression content, the application of media design, composition design and metaphor design in visual art is discussed in depth. Meanwhile, the relationship between art design and visual communication is studied and the path of integration between art design and visual communication is proposed. The experimental part includes the extraction of art design style features, the recognition of artworks based on color style and texture features, and the satisfaction analysis of art design effects. The results show that the method proposed in this study has high accuracy in art style recognition, excellent performance in art texture recognition, and good feedback regarding satisfaction with art design effects. This proves the effective application of visual communication technology in art design, which is significant in promoting modern art design development.