Research on Indoor Digital Design and Experience Based on Perception and Behavioral Association

This study examines interior digital design and experience based on perceptual-behavioral associations, focusing on how users’ perceptual cognition affects the internal design experience. This study collects data on users’ physiological and psychological responses when observing interior design by combining eye movement and electroencephalography techniques. Morphological analysis was used to deconstruct and reorganize the interior design elements, while the Mixed Integer Quadratic Programming (MIQP) method was used to design the interior space layout. The experimental results show that subjects’ average perceptual imagery ratings of interior schemes in the internal design perception and behavioral experiments differed significantly, and the EEG data and eye movement data exhibited specific behavioral characteristics. For example, there were statistically significant differences in perceptual imagery ratings and physiological data across interior design schemes within a particular time window. Combining eye-movement and EEG data can capture users’ perceptual perceptions and behavioral responses.