Under the background of big data, people’s requirements for college catering management are also increasing, and the integration of Internet technology into college catering management has become a key research issue. Considering the characteristics of college catering management, this paper proposes the innovative strategy of “big data + catering management” based on game theory. According to game theory, the corresponding parameters are defined, and then the game matrix between the government and cafeteria management is constructed. A case study of college food service management from the perspective of big data is conducted using game theory and data simulation software. The data show that g1 =100, b1 = 50, p1 = 80, β = 0.2, βb = 20 . p2 = 40, c =100, g2 = 60, b2 = 80, p2 = 40, βp = 2, found that b1 g2 + βb, p1 > p2 + βp + β ·c the three converge at (0,0,0), the government and the third-party platform lax supervision, the canteen is not self-discipline, the college canteen behavioral norms still need to be coordinated and supervised by the platform, and the government, as a means of promoting the development of innovation in the management of college back-office food and beverage.