Research on the Innovative Expression of Folk Art under Intelligent Technology Support

Chinese folk art is a valuable cultural treasure of China, and in the context of digitalization and the information revolution, the growth of productivity has laid a solid foundation for the advancement of folk art display modes. Therefore, this paper combines three-dimensional modeling, human-computer interaction technology, and augmented reality technology to design a digital folk art display system. It aims to create an innovative display system with interactive features, thereby enhancing the inheritance and development of folk art. This paper employed a quantitative testing method to test the folk art display system, focusing on cultural identity and psychological experience. The data results show that the students’ overall cultural identity after using the folk art digital display system proposed in this paper is 88.15%.