The key to grasping and practicing the important concept of “green mountains are golden mountains” is to internalize the construction of ecological civilization into the operation mechanism of the market economy and to stimulate the endogenous motivation of the whole society to engage in the construction of ecological civilization. The study focuses on the value of forest ecological products in Fujian Province and evaluates these products from four perspectives: support services, regulating services, supply services, and cultural services. Subsequently, we constructed the suitability evaluation index system for the realization mode of forest ecological product value in Fujian Province. We weighted the indexes by combining the entropy value method and the expert scoring method, and evaluated the suitability of the realization mode using the structural equation model. The suitability assessment results show that Zhouning County, Ningde City - ecological compensation > Shunchang County, Nanping City - ecological tenure trading > Changting County, Longyan City - ecological restoration > Jiangle County, Sanming City - ecological industrialization model. The regression estimates of ecological product production potential factor (β=0.221, p<0.001), ecological environment constraints (β=0.145, p<0.05), social environment constraints (β=0.178, p<0.001), and regression estimation of the realization of the value of the ecological products of forests in Fujian Province are significant. The mechanism for integrating synergy and coordination, localization, and differentiation for the realization of sustainable forest ecological product value has been improved.