Applied Mathematics and Nonlinear Sciences
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Journal

Applied Mathematics and Nonlinear Sciences


Volume
& Issue

Volume 9, Issue 1


Published
on

February 26, 2024


Pages


DOI

Article

Study on the Strategy of Red Literature and Tourism Brand Communication Helping Study Tourism Economic Development in Liaoning Province under the Background of Internet

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Authors

Xue Cao Affiliation:
Art College, College of Art and Design Dalian, Dalian, Liaoning, 116000, China.


Abstract

Liaoning Province has a deep red cultural background and rich red tourism resources, and has an enormous potential for the development of red study tour. This paper establishes the evaluation system of the competitiveness of study tour development in Liaoning Province based on the explanatory structural model, solves the index weights through the coefficient of variation method, and gives the calculation of the competitiveness of study tour economic development. The regional differences in the competitiveness of research and study tourism economic development were measured by using the Thiel index, the spatial autocorrelation Moran index verified the regional correlation, and the TF-IDF algorithm was introduced to improve the LDA theme model thereby analyzing the emotional expression of the research and study tourism network text. Taking the tourism data of Liaoning Province from 2015 to 2019 as the research object, the data were quantitatively analyzed regarding development competitiveness evaluation, regional differences, spatial autocorrelation and emotional expression. The results of the study found that the weight of the red culture tourism market size in the economic development competitiveness of study tourism reached 29.64%, the peak and valley values of the regional differences in competitiveness from 2015 to 2019 differed by 0.0587, and significant differences were presented at the 1% level between cities. The frequency of red characteristic words reached 2,536 times. This indicates that the effective integration of red culture and study tourism in Liaoning Province effectively reduces the development differences between cities, and enhances the satisfaction of study students with red culture study tourism bases.


Keywords

Explanatory structural model, Coefficient of variation method, Spatial autocorrelation, Moran’s index, Terrell’s index, TF-IDF algorithm, Red study tourism, 93C62


Citation

Cao, X. (2024). Study on the strategy of red literature and tourism brand communication helping study tourism economic development in liaoning province under the background of internet. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-0639

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