With the development of society, the importance of Chinese excellent traditional culture to the moral education of college students is becoming more and more prominent. This study explores the application of conventional culture in moral education through the ADDIE model, aiming to improve the quality and effectiveness of moral education. Through the five stages of analysis, Design, development, implementation, and evaluation, the study constructed a moral education effectiveness evaluation index system. The study found that integrating Chinese excellent traditional culture into moral education can effectively enhance college students’ self-confidence, national responsibility and national pride. The empirical survey shows that in the universities adopting this model, the overall satisfaction of college students regarding the effectiveness of moral education reaches 77.90%, and the dissatisfaction is only 1.16%. The comprehensive evaluation score is 4.5731 points, showing a sound effect of moral education. The study’s conclusions that the ADDIE model has asignificantly affects It provides a new perspective and practical path for moral education in colleges and universities.