This paper implies the review of research in product management regarding to product development in manufacturing industries. Here the review is explaining the product marketing, operations management and the design of product etc. The importance of this study is transform the information of the total of this research landscape. Mainly concentrate on product development projects within a single unit. We need to concentrate on the development of physical goods. It implies all kinds of products. If we look into the black box of product development at the initial decisions that are made by intention. We adopt the perspective of product management and product development as a perfect business procedure involving thousands of decisions. Many of them mainly supported to knowledge and many techniques. This approach is the first review of the literature which is examine the need of environmental and contextual variables such as market development rate and the competitive environment or the levels of the management supports.