Turkish Journal of Computer and Mathematics Education
Journal license

Journal

Turkish Journal of Computer and Mathematics Education


Volume
& Issue

Volume 12, Issue 3


Published
on

April 5, 2021


Pages

4146-4156


DOI

Article

Factors Affecting Millenials’ Acceptance of E-Money Application in Jakarta


Authors

Muhammad Reiza Indrawana* Affiliation:
Business Management, Binus Business School Master Program, Bina Nusantara University, Jl. Hang Lekir 1 No 6, Senayan, Jakarta, 10270, Indonesia
, Daniel Livingstone Affiliation:
Business Management, Binus Business School Master Program, Bina Nusantara University, Jl. Hang Lekir 1 No 6, Senayan, Jakarta, 10270, Indonesia
, Rano Kartono Affiliation:
Business Management, Binus Business School Master Program, Bina Nusantara University, Jl. Hang Lekir 1 No 6, Senayan, Jakarta, 10270, Indonesia
and Arta Moro Sundjaja Affiliation:
Business Management, Binus Business School Master Program, Bina Nusantara University, Jl. Hang Lekir 1 No 6, Senayan, Jakarta, 10270, Indonesia


Abstract

The use of e-money applications such as OVO, Gopay, Dana, LinkAja and other e-money applications have significantly increased the volume of non-cash transactions in Indonesia, but, Indonesia’s non-cash transaction is still below its region’s countries. On the other hand, Millennial generations (Millenials) is reported as the largest users of e-money applications as well as the largest potential market in Indonesia, however, limited researches have been conducted to study the acceptance of e-money applications by Millennials. This research is intended to determine factors that have significantly influenced Millenial’s acceptance of e-money applications based on the theory of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), which covers variables include Perceived Usefulness, Perceived Ease Of Use, Trust, Subjective Norms, Attitude Toward Use and Behavior Intention. This research examined 100 Millenials in Jakarta, which selected with purposive sampling technique, and tested using PLS SEM statistical analysis method. The results show that Perceived Usefulness has the strongest positive effect on Attitude Toward Use, followed by Trust. While Attitude Toward Use and Subjective Norms have positive effect on Behavior Intention. Whereas, Perceived Ease of Use and Subjective Norms have no significant effect on Attitude Toward Use. It is concluded that Perceived Usefulness and Trust are the two main factors which influenced Millenial’s acceptance of e-money applications in Jakarta.


Keywords

E-Money Acceptance, Perceived Usefulness, Trust, Millennial Behavior


Citation

Indrawana, M. R., Livingstone, D., Kartono, R., & Sundjaja, A. M. (2021). Factors affecting millenials’ acceptance of e-money application in jakarta. Turkish Journal of Computer and Mathematics Education, 12(3), 4146–4156.

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