Turkish Journal of Computer and Mathematics Education
Journal license

Journal

Turkish Journal of Computer and Mathematics Education


Volume
& Issue

Volume 12, Issue 3


Published
on

April 5, 2021


Pages

2053-2057


DOI

Article

Identifying Social Commerce Features towards Improving a Social Commerce Website


Authors

Norshaharizan Puteh Affiliation:
Universiti Kuala Lumpur, MIIT, Kuala Lumpur, Malaysia
, Jamilah Din Affiliation:
Universiti Putra Malaysia, Selangor, Malaysia
, Salmi Baharom Affiliation:
Universiti Putra Malaysia, Selangor, Malaysia
and Delaila Abdullah Affiliation:
Universiti Kebangsaan Malaysia, Selangor, Malaysia


Abstract

Social commerce has become more popular compared to e-commerce. This is caused by the transition development of the business transaction website. It has shifted from the e-commerce website towards the social commerce website. The e-commerce website has its standard features. However, there are few features in the market for the social commerce website. This research focuses on investigating the essential functions of social commerce that should be embedded into the social commerce website. The process of identifying social commerce features is done through literature review and summarized the features. The summarized characteristics are then analyzed and discussed with three expert reviewers to conform to the relevant social commerce features. At this phase, it involves several steps where the discussion started with an individual interview. The outcome then is consolidated into a table. The reviewed then be emailed to expert reviewers to get their feedback. The agreement from all of them then be gathered and summarized in a new set of features. The outcome of this study will be useful for the development of a design template for a social commerce website.


Keywords

e-commerce website, social commerce website, social commerce features


Citation

Puteh, N., Din, J., Baharom, S., & Abdullah, D. (2021). Identifying social commerce features towards improving a social commerce website. Turkish Journal of Computer and Mathematics Education, 12(3), 2053–2057.

Published by: Engineering Journals

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