The study investigates on activities of returning the usage paper boxes through online shopping among universities’ students in China. It also can investigate the similarity studies in online shopping at other countries and adopting the concept of reverse logistics. Online shopping is the most popular transaction at present especially among students and working adults for conveniences in lifestyles. Online shopping is able to reduce purchasing times, personal costs, having multiple choices with cheaper products. With regards of the package in on-line shopping, most of the sellers are using the designed paper boxes for packaging and sending them to their customers. Upon receiving, the buyers normally destroyed the paper boxes, throwing a way into dust bin and some were kept for nothing. These will impact the environment, health and space for unnecessary. The activities on on-line shopping are increasing and the usages of paper boxes are worrying for the country. The population (2019) in China is approximately to 1.4 Billion with the penetration rates on online shopping reached 55.8%. The estimated amount of on-line shopping in 2019 closed to USD 1.9 Trillion and the volume is increasing between 8-12% every year. Online shopping is motivated by product range, price advantages and availability of reviews. This study also proposes a framework to improve understanding on which psychological factors may increase the rate on returning the paper-boxes from online-shopping. The framework uses the constructs of Theory of planned behavior (TPB) as a basis, extending an exogenous factors and applies to the pro-environmental activities’ context. At the end the articles show that the intention in returning the paper boxes from online shopping are not only affected by attitude, subjective norms and Perceived Behavioral Control (PBC) but also by exogenous factors.