Turkish Journal of Computer and Mathematics Education
Journal license

Journal

Turkish Journal of Computer and Mathematics Education


Volume
& Issue

Volume 14, Issue 3


Published
on


Pages

1371-1377


DOI

Article

Beyond the Breach: Building Trust through Integrated Security and Customer Relationship Management


Authors

Sukender Reddy Mallreddy Affiliation:
Salesforce Consultant, City of Dallas, Dallas, TX, USA
, Laxmi Sarat Chandra Nunnagupala Affiliation:
Sr. Security Engineer, Equifax, Albany, NY, USA
and Jaipal Reddy Padamati Affiliation:
Sr. Software Engineer, Comcast, Corinth, TX, USA


Abstract

Customer information protection and maintaining people's trust are critical for any company. This paper focuses on the impacts of integrated security systems harmonizing customer relationship management (CRM) to ensure and maintain customers' trust. The paper provides step-by-step strategies showing how different organizations can address security breaches and improve customer relations. The implications of our study point to the fact that there is a strong positive interaction between security measures and CRM approaches on the one hand and the minimization of risks and building the long-term relationship between the firm and its customers on the other.


Keywords

Customer information protection, customer trust, integrated security systems, CRM, security breaches, customer relations, security measures, risk minimization, long-term customer relationships


Citation

Mallreddy, S. R., Nunnagupala, L. S. C., & Padamati, J. R. (2023). Beyond the breach: Building trust through integrated security and customer relationship management. Turkish Journal of Computer and Mathematics Education, 14(3), 1371–1377.

Published by: Engineering Journals

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