Article
Beyond the Breach: Building Trust through Integrated Security and Customer Relationship Management
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Abstract
Customer information protection and maintaining people's trust are critical for any company. This paper focuses on the impacts of integrated security systems harmonizing customer relationship management (CRM) to ensure and maintain customers' trust. The paper provides step-by-step strategies showing how different organizations can address security breaches and improve customer relations. The implications of our study point to the fact that there is a strong positive interaction between security measures and CRM approaches on the one hand and the minimization of risks and building the long-term relationship between the firm and its customers on the other.
Keywords
Customer information protection, customer trust, integrated security systems, CRM, security breaches, customer relations, security measures, risk minimization, long-term customer relationships
Citation
Mallreddy, S. R., Nunnagupala, L. S. C., & Padamati, J. R. (2023). Beyond the breach: Building trust through integrated security and customer relationship management. Turkish Journal of Computer and Mathematics Education, 14(3), 1371–1377.
S. R. Mallreddy, L. S. C. Nunnagupala and J. R. Padamati, “Beyond the breach: Building trust through integrated security and customer relationship management,” Turkish Journal of Computer and Mathematics Education, vol. 14, no. 3, pp. 1371–1377, 2023.
Mallreddy SR, Nunnagupala LSC, Padamati JR. Beyond the breach: Building trust through integrated security and customer relationship management. Turkish Journal of Computer and Mathematics Education. 2023;14(3):1371–1377.
Mallreddy, S. R., Nunnagupala, L. S. C. and Padamati, J. R. (2023), ‘Beyond the breach: Building trust through integrated security and customer relationship management’, Turkish Journal of Computer and Mathematics Education, 14(3), pp. 1371–1377.
Mallreddy, Sukender Reddy, et al. “Beyond the Breach: Building Trust Through Integrated Security and Customer Relationship Management.” Turkish Journal of Computer and Mathematics Education, vol. 14, no. 3, 2023, pp. 1371–1377.
Mallreddy, Sukender Reddy, Laxmi Sarat Chandra Nunnagupala, and Jaipal Reddy Padamati. “Beyond the Breach: Building Trust Through Integrated Security and Customer Relationship Management.” Turkish Journal of Computer and Mathematics Education 14, no. 3 (2023): 1371–1377.
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Published by: Engineering Journals


