Turkish Journal of Computer and Mathematics Education
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Journal

Turkish Journal of Computer and Mathematics Education


Volume
& Issue

Volume 9, Issue 3


Published
on


Pages

943-952


DOI

Article

Assessing Consumer Gratification in financial services

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Authors

Rahul Raj* Affiliation:
Graphic Era Hill University, Dehradun Uttarakhand India 248002


Abstract

Establishing and handling relationships with clients is crucial in the new, aggressive marketplace where businesses must compete for existence. Client fulfillment is the cornerstone of any lasting connection. The evaluation is given even more weight in the service sector since the construct of pleasure is linked to the relationship one has with the service provider. This essay provides a methodology for measuring how satisfied consumers are with banking services, with a particular emphasis on an Indian bank.


Keywords

Assessment, consumer contentment, banking, India


Citation

Raj, R. (2018). Assessing consumer gratification in financial services. Turkish Journal of Computer and Mathematics Education, 9(3), 943–952. https://doi.org/10.36893/TERCOMAT.2018.V09I03.943-952

Published by: Engineering Journals

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